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ABOUT

He studied Digital Marketing Analysis at Massachusetts Institute of Technology / MIT Sloan School. He completed his marketing specialization education on Marketing and Digital Technologies at the University of California, Berkeley. He received a bachelor’s degree in Business Management, with a focus on marketing, at Istanbul University – Faculty of Business Administration. He also studied academic language and studio photography at W.Rice University.

He received long-term technology and international marketing trainings and certificates from different institutions and organizations such as Microsoft, Ministry of National Education, Google, IBM, Marmara University, Boğaziçi University, York Trade. He wrote Digital Photography and Communication Technologies books; These books were published in the same year from different publishers. Digital Photography was the first book in its field written by a Turkish author. Capital, Brandmap, Economist, Digitalage, Para, Mediacat, Marketing Turkiye, Export, Entrepreneurship, Hurriyet, many newspapers and magazines are also published his articles about brand and digital marketing. During the business period, he won more than 30 awards within the scope of the projects as Yotube Global Advertising Success, LG Global Viral Video Production Award, MEA Best Advergaming Award, MEA Social Support Project Award etc.

Erkan Terzi, who has been working nationally / Turkey and internationally in the field of Marketing and Digital Interactive Solutions for nearly 21 years, has worked as a specialist and manager in brand marketing and digital marketing in Istanbul and San Francisco for Koç Allianz, Aksigorta, Comcast Spotlight, Simfer, Ziylan Group brands. At the same time, he prepared consultancy and strategy plans for many companies and brands such as ESI, Mekappa, Marketing Türkiye, Arçelik, KTO both domestically and abroad. In 2015, he started to work as Digital Marketing Manager at LG Electronics Company; then as Manager of Brand & Digital Marketing has continued to serve until March, 2021.

Now actively he has been working for ASELSAN as “Brand and Digital Communication Lead”.

Erkan Terzi is married and has two children. He continues his working in the field of Marketing and Digital Technologies.

New BookBehavioral Marketing
Behavioral Marketing: Destroy the marketing kingdom in new century
Amazon Kindle in English / Kobo in English and Turkish – 2021

 

The world of marketing is constantly changing. Now, the innovations of the scientific world and the analysis studies of marketing managers enable us to reach more accurate results. If you want to achieve success by breaking the traditional marketing rules in the digitalized marketing world, you should experience new expansions. This book will show you that many of the truths you think you know are wrong. It will give you the necessary information to run successful marketing campaigns and increase your product or service sales.

In particular, it will tell you how to integrate classical marketing with digital marketing. The sample marketing strategy plan and digital communication work will give you not only theoretical but also practical strategic information and studies that have been applied directly to international big brands. After that, all you have to do is to make a more advanced strategic plan by adding the necessary pluses for your product and brand.

Find out how the actual marketing system works by including digital integration of the purchasing process. Review your brand valuation guidelines. Know how interaction-based social media formulations need to work to be successful. Examine how PR should transition to digital integration according to the new rules. Take a look at what you need to know for behavioral marketing and rewrite the rules!

This book will not make you a good marketing expert, it will make you a good marketing guru with a real understanding of marketing. Get ready to bring down the marketing kingdom of the new century!