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General Marketing

The Power of Social Marketing in Brand Valuation and Digital Integration

In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal behavior and creating a positive brand perception. This approach is not limited to selling products; it aims to establish emotional bonds with consumers, reinforce brand values, and create sustainable brand loyalty. At its core, social marketing...
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What You Should Know About Influencer Marketing

Today, with the ever-growing influence of social media, a fresh marketing channel has taken root. Particularly after 2016, collaborations between brands and influencers active on platforms like Instagram, X (formerly Twitter), and YouTube have intensified considerably. Initially, these partnerships produced more organic outcomes, leading...
Advertisement

Effective Channel Strategies for Brands

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
Customer Management

Capturing True Customer Sincerity

In behavioral marketing, the focus should not be on manipulating consumers, but rather on...
AI & Next Generation Marketing

How Blockchain Technology Is Shaping the Future of Marketing

Blockchain, a decentralized ledger system, securely records digital transactions without relying on a central...
Digital Marketing

Essential Strategies for Websites and Mobile Applications

In today’s interconnected world, accessing information about a company’s products and brand is only...
AI & Next Generation Marketing

The Impact of Artificial Intelligence and Quantum Innovation on the Marketing Landscape

Artificial intelligence is already reshaping the marketing industry — both in how brands manage...
Behaviour Marketing

Understanding the Customer Mind and the Role of the Subconscious

The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
Behaviour Marketing

The Red Net Illusion: A Lesson in Ethical Behavioral Marketing

In my previous article, we emphasized that marketing is "a scientific discipline designed to...
Behaviour Marketing

Marketing – A Scientific Discipline at Its Core

Marketing is far more than the art of promoting products; it is a true...
Behaviour Marketing

Consumer Purchase Behavior Analysis in Behavioral Marketing with Adler and Freud

Behavioral marketing seeks to understand the deep psychological foundations behind consumer purchasing behavior. When...
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Book - What you need to win your digital war: Strategic Digital Marketing Plan...
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BEHAVIOUR & DIGITAL MARKETING

Behaviour Marketing

Understanding the Customer Mind and the Role of the Subconscious

The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
Behaviour Marketing

The Red Net Illusion: A Lesson in Ethical Behavioral Marketing

In my previous article, we emphasized that marketing is "a scientific discipline designed to...
Behaviour Marketing

Marketing – A Scientific Discipline at Its Core

Marketing is far more than the art of promoting products; it is a true...
Behaviour Marketing

Consumer Purchase Behavior Analysis in Behavioral Marketing with Adler and Freud

Behavioral marketing seeks to understand the deep psychological foundations behind consumer purchasing behavior. When...
Digital Marketing

Essential Strategies for Websites and Mobile Applications

In today’s interconnected world, accessing information about a company’s products and brand is only...
Digital Marketing

The Ultimate Social Media Guide for Employees

Building a Strong Brand Presence while Balancing Personal and Professional Life / 7+7. In...
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Content Sites to Shut Down!

Today we are used to the closure of stores, brands and companies, but now...
AI & Next Generation Marketing

How Blockchain Technology Is Shaping the Future of Marketing

Blockchain, a decentralized ledger system, securely records digital transactions without relying on a central...
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The Impact of Artificial Intelligence and Quantum Innovation on the Marketing Landscape

Artificial intelligence is already reshaping the marketing industry — both in how brands manage...
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A few days ago, 2 big earthquakes occurred in our country. Our country, which...

BRAND & SALES IN MARKETING

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Effective Channel Strategies for Brands

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological dynamics to deliver the right message to the right audience at the perfect moment. Companies like Amazon utilize customer data to make personalized recommendations, while Starbucks builds emotional and social...
Brand Marketing

Brand Growth and the Double Jeopardy Law!

Whether you are a small or large business owner or a marketing manager of...
Brand Marketing

Social Responsibility Projects

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Capturing True Customer Sincerity

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GENERAL MARKETING & CUSTOMER

General Marketing

The Power of Social Marketing in Brand Valuation and Digital Integration

In the marketing world, social marketing has become an indispensable tool for companies today. Unlike traditional advertising efforts, social marketing focuses on influencing societal...
Customer Management

Capturing True Customer Sincerity

In behavioral marketing, the focus should not be on manipulating consumers, but rather on understanding their emotional and psychological needs. Numerous psychological studies confirm that emotions play a dominant role in purchasing decisions. Therefore, brands must build their strategies around sincerity and openness. Building...

ADVERTISEMENT IN MARKETING

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What You Should Know About Influencer Marketing

Today, with the ever-growing influence of social media, a fresh marketing channel has taken...
Advertisement

Effective Channel Strategies for Brands

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
Advertisement

Effective Channel Strategies for Brands

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
Advertisement

Measuring Digital Advertising and Analysis Systems

Success in digital advertising is not just about launching a campaign. True success comes...
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Digital Advertising, Analysis, and Security

The digital world offers enormous potential for brands, but it also creates an environment where mistakes are far less forgiving. With the right strategy, rapid growth can be achieved; however, even small errors can cause significant damage to brand reputation and budgets. For this...
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ALL CONTENTS

General Marketing

The Power of Social Marketing in Brand Valuation and Digital Integration

In the marketing world, social marketing has become an indispensable tool for companies today....
Advertisement

What You Should Know About Influencer Marketing

Today, with the ever-growing influence of social media, a fresh marketing channel has taken...
Advertisement

Effective Channel Strategies for Brands

Incorporating behavioral marketing insights, brands should craft strategies that tap into psychological and sociological...
Customer Management

Capturing True Customer Sincerity

In behavioral marketing, the focus should not be on manipulating consumers, but rather on...
AI & Next Generation Marketing

How Blockchain Technology Is Shaping the Future of Marketing

Blockchain, a decentralized ledger system, securely records digital transactions without relying on a central...
Digital Marketing

Essential Strategies for Websites and Mobile Applications

In today’s interconnected world, accessing information about a company’s products and brand is only...
AI & Next Generation Marketing

The Impact of Artificial Intelligence and Quantum Innovation on the Marketing Landscape

Artificial intelligence is already reshaping the marketing industry — both in how brands manage...
Behaviour Marketing

Understanding the Customer Mind and the Role of the Subconscious

The breakthroughs in psychology and sociology during the 19th century brought concepts into our...
Behaviour Marketing

The Red Net Illusion: A Lesson in Ethical Behavioral Marketing

In my previous article, we emphasized that marketing is "a scientific discipline designed to...
Behaviour Marketing

Marketing – A Scientific Discipline at Its Core

Marketing is far more than the art of promoting products; it is a true...
Behaviour Marketing

Consumer Purchase Behavior Analysis in Behavioral Marketing with Adler and Freud

Behavioral marketing seeks to understand the deep psychological foundations behind consumer purchasing behavior. When...
Advertisement

Measuring Digital Advertising and Analysis Systems

Success in digital advertising is not just about launching a campaign. True success comes...
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