Creative Brand Marketing

In the age of hyper-digital transformation, branding is no longer just a logo or a campaign — it's a science, a discipline, and a long-term strategy. In Creative Brand Marketing, global marketing strategist Erkan Terzi guides readers through a sharp, insightful journey across the psychological, sociological, and anthropological layers that shape modern marketing.

Drawing from real business experience with brands like LG Electronics, Comcast, and Koç Group — and infused with advanced training from MIT and UC Berkeley — Terzi's third edition brings fresh perspectives and new models for brand creation and management.

What you'll learn

• Why you think you have a brand — and why you actually don't
• How to use behavioral insights and data to build powerful brand identities
• Strategic brand growth through the Double Jeopardy Law
• Branding tactics for Gen Z, kids, and niche markets
• Actionable frameworks built on Maslow's Hierarchy of Needs, influencer marketing, omnichannel strategy, and survey-based campaign planning
• The power of sports, social responsibility, and word-of-mouth (WOM) marketing

What's inside

• Case studies from global brands like Coca-Cola, Apple, Tesla, Nike, McDonald's, and more
• Stories of failure and success from the field that reveal the real cost of weak brand thinking
• Step-by-step brand communication strategies adapted to today's AI-driven, data-centric world

This book is not just about building a brand. It's about tearing down outdated systems and redefining marketing for the 21st century.

Whether you're a marketer, entrepreneur, business strategist, or creative thinker ready to evolve, Creative Brand Marketing is your field guide to finally owning your brand.

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