Neuro Marketing in Communication

In the powerful third edition of Neuro Marketing in Communication, global marketing strategist Erkan Terzi delivers a cutting-edge guide to understanding consumer behavior, decision-making, and the emotional triggers that drive purchasing actions.

Drawing on behavioral science, neuromarketing, and real-world brand case studies, the book explores how emotional and rational thinking interact across digital and traditional channels — from social media and e-commerce to billboards and retail experiences. With insights from global brands like Amazon, Apple, Coca-Cola, Netflix, and Starbucks, you'll learn how to decode subconscious signals and turn them into powerful marketing strategies.

Whether you're a marketing manager, small business owner, behavioral economist, or digital strategist, this book will help you:

• Understand how the brain processes marketing messages
• Apply neuromarketing tools ethically and effectively
• Detect subconscious behavior patterns in your customers
• Build brand loyalty and mental availability
• Use data-driven insights to design high-conversion content

What's inside

• Actionable frameworks and diagrams
• Analysis of emotional and rational purchase decisions
• Practical examples from both B2B and B2C markets
• Insights into AI, quantum technology, and the future of marketing

If you're tired of outdated theories and ready to master the science behind influence and perception, Neuro Marketing in Communication is your ultimate playbook.

Marketing isn't just about selling — it's about understanding how people think, feel, and decide. Get your copy now and turn knowledge into transformation.

Book Details